History
 the1 was born on September 2006, as a brand of fashion jewellery for men. The brand comes from 25 years of experience in the jewellery industry and base its creations on quality, design, tradition and innovation. Right at the beginning was a huge success, because of the product with innovative materials, quality, original design and clearly made in Italy. the1 started sales on September 2006 and up to today has many retail stores in Italy plus several distributors around the globe, which proclaim a huge success of the brand on a national and international scale. The brand was innovative also for the “unusual” testimonial... Diabolik …the gentlemen thief. the1 during its launch has been very active, designing and producing 3 new lines in just 12 months, plus during the Vicenza fair in January 2008 the1 launched the first jewellery line for woman of the brand…dedicated to the charm and seduction of Diabolik's girlfriend...Eva kant... On May 2008, the1 launched a new brand: fortieit. The new brand will gather under its name new collections with a unique style and outstanding design. Bracelets and pendants that will reconsider and renovate the jewel’s concept and the way to wear it, targeting young and dynamic consumers that follow the changing time. Following this new concept of the brand, on September 2008 the1 introduced fortieit woman collection, a new Jewelry collection for the modern woman with neat and traditional shapes. the1 always pays attentions to the new fashion trends and accept the challenge, proposing new products and collections. On this purpose the brand launched its first watch line: XOtime. This new line introduces a new look to the watch, coming from the Italian design with detailed and exclusive features. The upcoming year is going to be the stepping stone for new collections and the1 will take up new exciting challenges… |